Garmin HRM-Tri
When it came to training for triathlons, Garmin already led the ranks for GPS watches. But there was one thing missing, and that was the ability to pair heart rate in the most accurate way possible. In this project, our team was tasked with launching our newest underwater heart-rate monitor designed specifically for triathletes.
To create a story that fully resonated with our audience, we needed to get to the heart of the athlete. We partnered up with world champion triathlete Timothy O’Donnell to bring this campaign to life and capture the grueling moments of training that often go unseen.
